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Article
Publication date: 13 March 2017

Helmut M. Dietl, Anil Özdemir and Nicolas Schweizer

The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies…

1057

Abstract

Purpose

The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies, whereas others purposely retain these activities in-house.

Design/methodology/approach

The paper applies transaction cost economics (TCE) and the resource-based view (RBV) to outsourcing of sports sponsorship activities. It examines the extent determinants descending from these theories influence the sourcing choice of professional sports organizations.

Findings

This paper argues that determinants derived from TCE and the RBV are useful to understand the factors likely to influence an outsourcing decision and to analyze which sponsorship-related activities are more or less likely to be outsourced. However, these determinants are insufficient to shed light on why sports organizations arrive at different conclusions about their internal and external environments. With recourse to contingency theory, the authors propose two additional contingencies that affect the sourcing decision: a sport organization’s size and its degree of professionalism. This integrative conceptual framework improves the understanding of sports sponsorship outsourcing, makes several propositions, and paves the way for future empirical research in sports sponsorship.

Originality/value

This is the first paper to apply classical theoretical concepts to outsourcing sports sponsorship activities. As a conceptual paper, it hopes to stimulate further research on outsourcing in sports sponsorship and on the relationship between sports organizations and sports marketing agencies.

Details

Sport, Business and Management: An International Journal, vol. 7 no. 1
Type: Research Article
ISSN: 2042-678X

Keywords

Content available
Article
Publication date: 28 January 2014

275

Abstract

Details

Circuit World, vol. 40 no. 1
Type: Research Article
ISSN: 0305-6120

Article
Publication date: 5 March 2018

Daniel Gulanowski, Nicolas Papadopoulos and Llynne Plante

This paper aims to critically review and integrate the literature available on Uppsala (incremental) and Born Global (rapid) internationalization models and propose an integrative…

1417

Abstract

Purpose

This paper aims to critically review and integrate the literature available on Uppsala (incremental) and Born Global (rapid) internationalization models and propose an integrative model that applies to both the initial and subsequent stages in internationalization.

Design/methodology/approach

This study draws on a systematic review and analysis of the relevant literature, using 87 articles from 28 journals which deal with the Uppsala and/or Born Global conceptualizations.

Findings

To date, the two views of internationalization have been presented as competing and fundamentally different explanations, as past research focuses mostly on the original 1977 Uppsala model without accounting for its five subsequent extensions (1990-2013) and not considering in sufficient depth the critical role of the knowledge construct in both models.

Research limitations/implications

The study focuses on English-only publications dealing expressly with the Born Global and Uppsala models; while some studies which address the focal theme tangentially may have been missed, the systematic approach to identifying the key studies of interest and the focus on a carefully delineated research domain provides confidence that the main studies relevant to the theme have been captured.

Originality/value

The study highlights the important role of knowledge in the internationalization of firms, and it addresses the current divide between the “incremental” and “rapid” conceptualizations which have impeded the development of theory, by positing six research propositions and an integrative model that accounts for both the incremental and rapid approaches.

Details

Review of International Business and Strategy, vol. 28 no. 1
Type: Research Article
ISSN: 2059-6014

Keywords

Abstract

Details

Business and Management Doctorates World-Wide: Developing the Next Generation
Type: Book
ISBN: 978-1-78973-500-0

Book part
Publication date: 26 August 2014

Nicola Mirc

The contribution revisits existing research on human impacts on the performance of mergers and acquisitions. Findings are grouped into three categories: individual-…

Abstract

The contribution revisits existing research on human impacts on the performance of mergers and acquisitions. Findings are grouped into three categories: individual-, organizational- and managerial-related factors. Results show that while research seems various and abounding, influential factors are often studied as static setting approached in isolation, without measuring their direct relation to post-acquisition outcomes.

Details

Advances in Mergers and Acquisitions
Type: Book
ISBN: 978-1-78190-836-5

Keywords

Article
Publication date: 30 March 2020

Klaus Brockhoff

This paper aims to demonstrate that virtual project management can be based on a common spirit and mutual trust to achieve project objectives, rather than the use of modern…

Abstract

Purpose

This paper aims to demonstrate that virtual project management can be based on a common spirit and mutual trust to achieve project objectives, rather than the use of modern electronic devices to lower communication costs.

Design/methodology/approach

Evidence from the eighteenth-century files of Academies of Science and from astronomical literature is used to characterize the projects and to show how major elements of project management (such as identification of benefits to stakeholders, management of uncertainties, communication and data aggregation across related projects) were applied.

Findings

The analysis shows how the initiative to better measure the Astronomical Unit defined a megaproject, and how this was broken down at local Academies of Science into major projects or programs. This, in turn, resulted in individual expeditions. It demonstrates that innovations arose from the projects, and that learning from earlier expeditions resulted in the final success of the megaproject.

Research limitations/implications

The literature used was not written to demonstrate project management. In this respect, both the original sources and the later reports may lack information with respect to the present topic. Today’s project management might learn from the study that coordination and communication can greatly benefit from a joint vision of the project if based on a common spirit and mutual trust.

Practical implications

Present day project management might benefit from the finding that common values reduce communication costs in a similar way as recent electronic communication devices.

Originality/value

The author believes that this is the first paper to analyze the Venus transit projects from the project management perspective. This was a complex and global megaproject. The approaches taken to achieve the objectives relevant to different stakeholders provide lessons for today’s management of megaprojects.

Article
Publication date: 1 January 1998

Karl Koch

Taking successful cooperation in industry as its starting point, this article looks at the key areas where, if the agreed objective of strengthening international competitivness…

Abstract

Taking successful cooperation in industry as its starting point, this article looks at the key areas where, if the agreed objective of strengthening international competitivness is to be achieved, cooperation among those involved in tourism will be of the greatest importance. Switzerland is about to implent a federal government decree aimed at promoting innovation and cooperation in tourism for this very purpose. It offers financial incentives for innovative projects designed to improve cooperation in Swiss tourism.

Details

The Tourist Review, vol. 53 no. 1
Type: Research Article
ISSN: 0251-3102

Keywords

Abstract

The COVID-19 pandemic and its related economic meltdown and social unrest severely challenged most countries, their societies, economies, organizations, and individual citizens. Focusing on both more and less successful country-specific initiatives to fight the pandemic and its multitude of related consequences, this chapter explores implications for leadership and effective action at the individual, organizational, and societal levels. As international management scholars and consultants, the authors document actions taken and their wide-ranging consequences in a diverse set of countries, including countries that have been more or less successful in fighting the pandemic, are geographically larger and smaller, are located in each region of the world, are economically advanced and economically developing, and that chose unique strategies versus strategies more similar to those of their neighbors. Cultural influences on leadership, strategy, and outcomes are described for 19 countries. Informed by a cross-cultural lens, the authors explore such urgent questions as: What is most important for leaders, scholars, and organizations to learn from critical, life-threatening, society-encompassing crises and grand challenges? How do leaders build and maintain trust? What types of communication are most effective at various stages of a crisis? How can we accelerate learning processes globally? How does cultural resilience emerge within rapidly changing environments of fear, shifting cultural norms, and profound challenges to core identity and meaning? This chapter invites readers and authors alike to learn from each other and to begin to discover novel and more successful approaches to tackling grand challenges. It is not definitive; we are all still learning.

Details

Advances in Global Leadership
Type: Book
ISBN: 978-1-80071-838-8

Keywords

Book part
Publication date: 10 February 2015

Eric Davoine, Stéphanie Ginalski, André Mach and Claudio Ravasi

This paper investigates the impacts of globalization processes on the Swiss business elite community during the 1980–2010 period. Switzerland has been characterized in the 20th…

Abstract

This paper investigates the impacts of globalization processes on the Swiss business elite community during the 1980–2010 period. Switzerland has been characterized in the 20th century by its extraordinary stability and by the strong cohesion of its elite community. To study recent changes, we focus on Switzerland’s 110 largest firms’ by adopting a diachronic perspective based on three elite cohorts (1980, 2000, and 2010). An analysis of interlocking directorates allows us to describe the decline of the Swiss corporate network. The second analysis focuses on top managers’ profiles in terms of education, nationality as well as participation in national community networks that used to reinforce the cultural cohesion of the Swiss elite community, especially the militia army. Our results highlight a slow but profound transformation of top management profiles, characterized by a decline of traditional national elements of legitimacy and the emergence of new “global” elements. The diachronic and combined analysis brings into light the strong cultural changes experienced by the national business elite community.

Book part
Publication date: 17 December 2003

Abstract

Details

Intergenerational Ambivalences: New Perspectives on Parent-Child Relations in Later Life
Type: Book
ISBN: 978-0-76230-801-9

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